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How is it different from wholesale or ordering in bulk?
Retail businesses normally make money buying products in bulk at wholesale prices and selling them at higher prices in smaller volumes. But there’s a good reason print-on-demand fulfillment is becoming more and more popular.
Print-on-demand
Pros
- Payment upon order
- No need to store inventory
- Products always in stock
- Easy to diversify product range
- Nothing to lose if products don’t sell
Cons
- Higher cost per item
- Products need to be made before shipping
Wholesale / bulk orders
Pros
- Lower cost per item
- Products are available immediately
Cons
- Up-front investment required
- Need to store inventory
- Need to re-stock
- Limited product range
- Risk of leftover stock